Evening guys, hope you're all well! I've been super excited to share the campaign I shot for Clocks & Colours for a few weeks now, finally I can tell you guys all about it! If you've seen the film and photographs across on my instagram, here's the blog post all about it! I shot this in London last month and wanted to make the shoot the coolest possible, I mean, how could that not be achieved when you have Joshua & Bill modelling in front of the camera.
After reaching out to the boys and working out a time and a place, they were on board with the idea. When I say idea, there wasn't much of an idea until a couple of nights before the shoot, but that's pretty much how I roll! I like to have a rough plan, don't get me wrong, but nothing set in stone, I just like to go with the flow, see what happens on the day. If luck is on my side, which when shooting video it always is, everything always turns out sweet! The only thing I knew for certain, was that I wanted this campaign to be called 'The Ride'.
Both Joshua & Bill love their bikes and the culture that goes along with it. With that in mind, I thought if I incorporated the bikes within the film, as well as the jewellery from Clocks & Colours, I'd be onto a winner. The only thing out of my control was the weather, plus passing by a cool, laid back taxi driver who would get the concept and do all the overtaking and hanging back manoeuvres, chasing the two bikes around the streets of London, (big ask) to get some killer footage for the campaign.
Thankfully as you can see the weather was perfect, just what I like for filming - grey, dry and no wind! It's a lot harder than you'd think to get all those perfect, especially in London in March, the only other variable was the taxi driver, and guessing that by now you've seen the video, you'll know I found an absolute legend behind the wheel! Cheers to Tee (doubt you'd be reading this pal), nevertheless, full blown legend, it has to be said!
It was a pleasure filming Joshua and Bill, the jewellery, bikes and shots in the cab just filmed themselves, I knew the edit would be difficult, as there was so much awesome footage recorded on the day. I'd met and filmed Joshua briefly last summer in London, when it was ridiculously hot, but never before met or filmed Bill. He's a character I've wanted to meet, knowing him only though instagram, following his modelling career and style, so it was killer having him on the shoot. Again, I have to say the man's a legend!
I had to take a handful of photographs as well as the film for the brand, I mean photography isn't my forte, given. Not that I can't take a killer photo, but I just know there are way better people out there, but I still think mine did the job.
My talent lies in the videography and I'm not a fan of swapping between the two, but personally I think I smashed both. Yeah, I'm actually that big headed, but sometimes with your own work you have to be! I do also have to say a huge thanks to my girlfriend Louisa, you always need an extra pair of hands on a big shoot, to sort everything, make sure everything is always looking cool and the way it should, rings facing the right way, and general help and also to tell you you're not filming when you should be, my bad! You were the best and you smashed it babe!
