MOUNIR GHAZI - MAGIC IN PARIS





Evening guys, tonight I'm throwing it back to the summer and talking about Mounir Ghazi - The man, not the brand. I want to share Mounir's film which hopefully by now, most of you have seen already across on my IG as well as give you a little insight of how the film came about here on my blog.





Mounir asked me to film across in Paris earlier this year and it's ONLY now I can talk about it and show you guys what we created together. The brief was to come up with an ultra premium film covering a little more about Mounir himself. From his passions, his background and his roots to what his life looks like now, living in the capital of France. He also wanted to show his journey of becoming a fashion designer, soaking up everything from personal inspiration, his taste in music and of course the design process of crafting one of his stunning leathers.



I remember heading to Mounir's pad for the first time after meeting him just off the Champs-Élysees, walking to his killer studio which was a short distance from the bustling street, past a few fancy wine bars and restaurants, through a large, green, locked double door. A tight Parisian wooden staircase leads off a huge cobbled courtyard up to his apartment, which opened out to an airy, bright, living room with the most amazing marble fire surround slap bang in the middle. This was where the shoot was to take place.


After unpacking my things and heading out to explore the city and obviously experiencing as much of the French cuisine as possible . . .  the bread, cheese and the odd glass of red, we headed back to talk - the plan. We sat and chilled, kicking back after a busy day exploring Paris and brainstormed out loud. Jotting idea's down franticly on a scrap of paper, coming up with a storyline and shots we needed to achieve that evening in his studio and workroom for his creations.


The past shoots Mounir and myself have created have been very late nights indeed. A few years back in London, after a wild penthouse party at a hotel in Marylebone, we decided to create this crazy film using the down right cool aesthetic surroundings of the hotel we'd been invited to and then subsidently crashed at after. I remember leaving the party of passed out people upstairs, having a coffee and shooting in this deserted hotel lobby bar at like 4AM in the morning, it was epic! Myself fully dressed in leather - the coolest trousers and biker, taking shots in the corridors and then heading out onto the streets of London until the sun came up. 

The Paris shoot timing was no different, we just work better in the dark. I had to include this shot (from said London shoot) which Mounir now has blown up and framed on his wall!


Then the night itself came around, we'd gone for a bite to eat at a near by restaurant, headed back for 11PM and we started to roll. Mounir put The Stones back catalogue of songs on from when they lived in Marrakesh and also started to prepare me, the finest Moroccan tea I've ever tasted, the freshness of the mint, the sweetness of the sugar, and the depth of the tea, strained and stirred, not to mention poured to perfection. We were getting in the zone man!



Now off and running, we had the candles lit we'd bought earlier on in the day, the red roses we also picked up earlier were a main feature on the fireplace, the studio was looking amazing. I'd also brought my smoke machine, which always adds such a mysterious air to things whilst shooting, not to mention making everything look cool as fuck - I knew that pairing this with my strobe was going to give us some cool effects indeed! By this time the Moroccan tea was brewed and the Stones were supplying us with the best soundtrack, all inspiring us creatively to get into the groove. Mannequins shadows danced on the walls, smoke hung in the air, guitars were being passed and played room to room, amps lay on the sofa's, Mounir's leathers now scattered the studio and I knew at this moment, the film was going to be exactly what we'd set out to create. Legendary.



We didn't wrap the shoot until 5:30 in the morning but we both knew one thing, when we said goodnight, magic was made. I flew back a few days later and edited it all up. The final stumbling block a few weeks in was capturing everything in a such a short sequence. I had disregarded the bits I didn't want, but the problem now was - I had too much good footage! I was stuck and the only thing I knew that would get me back into the right frame of mind was where the pure essence of the films personality originated - to somehow find Moroccan tea in Scotland. After a little googling I headed into town, collected all the ingredients, arrived back to the flat and poured myself a few cups, lashed it all out in an seven hour edit of craziness, into the early hours of the morning, the perfect accompaniment to finalising the film. September rolled around and Mounir had the film in his inbox. That's the way I roll, done.


Check out Mounir's blog here & make sure you check out his article I created the film for his article The Flowers Of Evil, across at - Electric After Dark


Cheers for reading,



CAUSE IT'S A BITTERSWEET SYMPHONY, THAT'S LIFE!





Evening guys! We're all used to this now, each and every year we get one more personal, reflective post here on my blog. Mostly as a type of therapy for me, to read my years previous post, before writing the new post and seeing how things have gone over the past 365 days. It's a refresh of priorities, personal goals, work targets and simply a check in on how life going. If my situation has changed, got better or worse, how my dreams of being an international videographer/all round legend are going. An off load of thoughts, all written down here on my blog and this year, it's no different, so let's cue the ramblings . . .



Where do I start, let's talk about the bank account. I guess, it's the simplest way to know if life has been good to me. I know money isn't the key to happiness but when I say - I have no money whatsoever, I mean it. I'm mean I'm looking right now and oh my, it makes for grim reading over there £4.30 plus Savings £0. I had to call my birthday evening short and put £40 in the car previously to going out to get me back to Glasgow rather than enjoy my evening with my pals. What the fuck am I doing?



Yes, my previous post to this is all about my latest escapades to the South of France & The Pyrenees, so I hear you ask, well it can't be all bad! No it's not but when it comes to working with brands or not having a job in weeks, with months of looking for something everyday - knowing your worth comes into it. Right now, I don't think I do, maybe it's a priority of mine to add straight to the top of my list of next year's lessons. Let's hope by then, I do know the value that I bring and charge for my time, efforts and talent appropriately! 



When I say 'know your worth' the issue is, if I don't get a job in weeks then every time, I think I'm the problem. I then start doubting my work and feel all my films are rubbish. When a job opportunity does come my way, I'm so desperate for it that I sell myself cheap, wayyyy cheap! Just to secure the job as after all the no reply's, seen's and jobs that have simply slipped through my fingers the weeks previous. I then tell myself I NEED this and I'd do anything to get it. Cue me throwing a super low offer a brands way - lower than I need to live, to pay my bills just to secure the job (whatever that job may be to make it happen) selling myself cheap every SINGLE time! I pour money, time, my expertise all into coming up with a final project that I know other people in my field would charge thousands for. However, with me and my low offer, after I have worked tirelessly, I have either just broke even or earned a few hundred pounds.


It's a vicious circle, a nightmare of knowing I can bring a whole campaign to life, deliver a whole social media package, organise everything from a concept, a model (countless models in fact), filming teasers, campaign video's, shorts, ad's for specific items the brands sell. Organising props, drone work, cars, payments, collaborating with people, booking and organising to planning every little detail. Not only filming but visualising and creating the idea - being the director, the all rounder, coming up with the narrative, making all the elements work, all the cogs turning. Not to mentioning editing 12 hour days for weeks after the shoot, all on a laptop that I've had for the past five years, which can't even handle the programs I use anymore. What for?
Well... when I work it out in hours spent, its less than minimum wage!


Some days are harder than others, never having the money to go out and enjoy myself. Never having the money to actually not care, to go out for dinner, order that extra bottle of wine and go wherever the night takes me. Living hand to mouth to make my next rent - is this what I signed up for? I couldn't even afford to put petrol in the car to travel into town to shoot some photographs for this post, that's diabolical. I'm writing this now thinking I should set up a 'gofundme' page, ha!



It's harder when I see other people in my field getting paid a fortune, working with the biggest brands and maybe even owning a house. Having a computer, a desk, a space to work in a warm cosy room. Not that you should compare yourself to others on IG - "Comparison is the thief of joy" after all. Although, you might be the one thinking that I'm doing well based on what a share online... I'm telling you now, it's not all as glamorous as you think but after all this negativity, I still want to make this work! I'm hungry for success but the sacrifices of doing what I'm doing, following my dreams, being free enough to go anywhere I want tomorrow and filming the 'cool' projects I have filmed recently have big downsides - no house, no steady income, constantly chasing the dream and not charging for my worth, just living. Or should I say, just existing until the next pay day.

It's not all bad, today I think like this but normally I wake up and think I'm a fucking legend and any brand or person would be lucky to have me on a shoot. I'm super creative and make anything look fucking legendary! My true thoughts at the minute are - if no one wants me to create for them, I will start a brand and create for myself! Would that work? Who knows but I'd love nothing more to build something I'm proud of and be my own boss.

"You can't fail at something if you keep going, as no one ever knows how close they are to success!"

Cheers for reading,



THE QUEST FOR SILVER





Evening guys, we're back on an international job. Tonight's post is all about my latest shoot with jewellery brand Clocks & Colours. It's a good one, so strap yourselves in. It all started falling into place two months ago when things job wise weren't looking so good. Far from it if I'm being honest! However, the universe had plans to shake that up good and proper! I was struggling, in a bad place creatively and mentally... when out of nowhere, my main man in France - Mounir, the leather king, dropped me a message. "I need you to film in Paris next week". Was I saved? Yes, but that's another completely different story which I'll be speaking about soon.






The series of events had already began to unfolded as when we wrapped the shoot in Paris, Mounir & I decided to have a blow out with a handful of his friends. I decided to invite Raphaël, who I'd never met before but took this as the perfect excuse as I knew he was in town. We don't do coincidence over here, that night the lads were all in the right place at the right time, that's for sure! As the night faded to day, the connections had been made, legends had aligned and after a night discussing possible collaborations with Raphaël, he assured me that we'd work on something soon. He was in, all I had to do next is to think of a plan and get a brand involved.




Cut to a few weeks later, after I'd finalised Mounir's project. I was hungry to make this next shoot with Raphaël happen! Raphaël had mentioned me that he'd be in the South of France for a few months (after leaving Paris for the summer) so we had a location only a few hours drive from the stunning Pyrenees on the French/Spanish boarder - this was definitely the place we had to create the film. A location with everything from breathtaking coastlines to epic vast deserts, this place couldn't have been any better! Getting back to Raphaël, the man is a self aficionado of all things western, denim & a cool cowboy aesthetic. After researching the location, my mind was racing with ideas, starting to create the plan for the shoot, with only Raphaël's style and the location alone in the forefront of my mind. My initial thoughts were to create a Wild West film on a trail for buried treasure. The only thing we were missing was well, the treasure.






That's where Clocks & Colours come in. We got talking and once I proposed my idea with mood boards and a brief story of what I wanted to create. They were also in and down for supplying the treasure - 'The Quest For Silver' was on! We created the film backwards (getting the first shots you see on the film last, rather than in order) as we hit some bad luck with the weather in South of France. I mean come on, it's the South of France I hear you say? Yeah, all I have to say was it was BIBLICAL! The rain and thunderstorms did change our plans, but looking back on it I personally think it turned out way better than if it had not rained at all!







We crossed the Pyrenees and arrived into Spain to be greeted by bright blue skies and large white, fluffy clouds, slowly rolling over a vast horizon, framed on one side by huge golden cliffs, reminiscent of a Texan landscape. It felt like we were in the U.S. - OH BABY! This was going to be a shoot to remember! I have so many epic stories, maybe a little too many for my blog, that's why I've included them all in my YouTube below, so go check it out at the bottom of this post! I can't wait to share the trilogy of films I've created, I'll have to let Clocks & Colours do the honours first though, so sit tight, you'll see them soon!











I came up with an epic campaign for the guys over at C&C but I couldn't have done it without the team on the day, this includes - Top navigator, map reader and the location scout - Albany, who also took some epic shots on her analogue camera. The main man and star of the show himself - Raphaël, who brought his western cool to the film. Not forgetting - Louisa, who came over for the ride but brought the organisation, planning and more creativity to the shoot as well as being my second pair of hands - what a legend!

Check my YouTube out below -


Peace and love,
Cheers for reading